5S aptly named
Since September, Mixpanel closely studying the evolution of the shares of the various versions of the iPhone 4 and 4S iPhone 5 not to mention two versions launched in September, the iPhone 5S and 5C.
Not surprisingly, the iPhone 5 is at the top of this study with just 32.56% of shares to its predecessor the iPhone 4S which is better than hanging out with nearly 24% market share. However, these two iPhone have seen their share drop by almost 8 points for the iPhone 5, the first iPhone to feature a 4-inch screen, and 10 points for the 4S since September.
A decrease is explained largely by the adoption at great speed iPhone 5S, the new flagship of Apple. Available from September 20, 5S represents seven months later near an iPhone five. Growth that has intensified since the beginning of the year as noted by AppleInsider website as 5S rose 0.5 per week, an impressive pace that should allow him to steal the top spot in most popular iPhone by the release of the iPhone 6.
5C behind
A success which unfortunately does not benefit the iPhone 5C. Muffled by the press as "low-cost" smartphone, the little brother of 5S seems somewhat lost in the Apple lineup and does not appeal because it captures that 6.34% of all iPhone currently used. A balance therefore half tint that was launched at the same time as the 5S. Note, however, that in 2014, it rose 0.14 point per week.
In his defense, we can see that the iPhone 5C did not really helped by Apple. Indeed, if the smartphone itself has undeniable advantages, it has right out the subject of criticism from the press who was expecting a real "low-cost" smartphone and end up with a device sold a rather high price.
Apple Can seduce in the mid-range market?
Known for his communication and management of its brand, Apple has faced an unprecedented situation, present a product for the mid-range sector. A new market for Apple, which had hitherto exclusively turned to the upscale market to keep its elitist image.
A difficult transition for the brand that did not convince anyone. With too close to the 5S to be really interesting and not so low compared to its direct competitors, performance too close to his predecessor prices, iPhone 5C is just as hard to seduce used Apple products as new customer.