It is well known, the best technique to get rid of an enemy is to make an ally. This is a test the principle chosen to apply Flipboard by buying its competitor Zite. Both services allow you to create custom content retrieved from the Web virtual magazines. Flipboard and Zite are among the most popular applications in their genre. First, because it is the reference and introduced much of existing codes. The second, because it belongs to CNN, which gives it a good strike force, and it offers intelligent technologies.
Ergonomics and technology
But the competition is now closed: Flipboard bought and absorbs Zite. The new sadden fans of Zite because the application will no longer be updated and will tend to disappear. However, service teams join those of Flipboard California. The objective is to take the best aspects of each application to create an optimal user experience. Flipboard provide including its ergonomics and easy navigation which serve as reference and Zite will provide technological expertise that made the reputation of the application. Note however that the former Zite users can use their credentials to connect to the new Flipboard.
Unity is strength
Aside from improving the application, what are the objectives of Flipboard? The company hopes to benefit from this merger in order to sell new advertising spaces. Another point Fliboard wins with this transaction, access to content owned by CNN. Finally, the union is strength and redemption of Zite should allow Flipboard to sit a little more authority to face many competitors, we think especially Facebook and ambitions with the Paper Service .
The amount of the transaction has not been officially announced. However, Laurie Segall of CNN said it was 60 million dollars.