Instagram signs its first big advertising contract $ 100 million

Instagram has signed an advertising partnership with Omnicom agency for a total of $ 100 million a year.

In 2012, Facebook had acquired the sharing platform Instagram photos for more than 700 million. But the number one social networking has started the deployment of advertisements on it recently.

And if you believe the information that has leaked from AdAge our colleagues, the value of the new partnership between Instagram and Omnicom correspond to more than 10% of what Facebook has finally paid to acquire the platform.

Also according to the U.S. site, Facebook has already confirmed the partnership, but declined to reveal details of the deal. "This does not change the progression of our strategy in terms of advertising - people will continue to see a limited number of beautiful high quality photos and videos of selected brands that already have a strong presence on Instagram " have also said Jim Squires, marketing director of Instagram. In any case, the question "Is Instagram profitable platform? " We now have an initial response.

Instagram should soon display ads from Omnicom partners. Promoted publications which may take the form of photos or videos. The contract to $ 100 million would cover a period of one year.

In addition, other partners are already talking with Instagram . But in any case, it seems that the platform is still in an experimental phase where only a few advertisers are invited.